Website Privacy Policy

Website Privacy Policy

Dr Noami Whitelaw (trading as Equilibrium) found at (“website”) is governed by the following Privacy Policy.

The purpose of this Privacy Policy is to inform you what personally identifiable information we may collect and how it may be used.

What information do we collect?

We may collect personal information that you have voluntarily submitted to the website which may include details such as name, email address, date of birth, etc. For example, you may voluntarily submit a contact form whereby you may give additional information on your medical history, or you may leave a comment, or submit a repeat prescription  or other request.

We automatically collect certain information about you and the device with which you accessed the website. For example, when you use the website, we will log your IP address, operating system type, browser type, referring website, pages you viewed, and the dates/times when you accessed the website. We may also collect information about actions you take when using the website, such as links clicked.

We may log information using cookies (these are small data files stored on your browser by the website). This may include both session cookies (which expire when you close your browser) and persistent cookies (that stay on your browser until deleted) to provide you with a more personalised experience on the website.

How do we use your information?

We may use the information collected in the following ways:

– To operate and maintain the Website;
– To send you promotional information. Any email promotion will provide information on how to unsubscribe from future emails;
– To send you administrative communications, such as administrative emails, confirmation emails, technical notices, updates on policies, or security alerts;
– To respond to your comments or enquiries;
– To track and measure advertising on the Website;
– To track, measure and analyse the statistical performance of the Website; and
– To protect, investigate and deter against unauthorised or illegal activity.

Who do we share your data with?

We will only share your information with third parties if you authorise us to do so.

Additionally, the website may use third-party service providers to service various aspects of the website. Each third-party service provider’s use of your personal information is dictated by their respective privacy policies.

Except when required by law, we will not sell, distribute, or reveal your email addresses or other personal information without your consent.

However, we may disclose or transfer personal information collected through the website to third parties who acquire all or a portion of our business, which may be the result of a merger, consolidation, or purchase of all or a portion of our assets, or in connection with any bankruptcy or reorganisation proceeding brought by or against us.

Anonymous data

From time to time, we may use anonymous data, which does not identify you alone, or when combined with data from other parties. This type of anonymous data may be provided to other parties for marketing, advertising, or other uses. Examples of this anonymous data may include analytics or information collected from cookies.


The Website uses cookies to store visitors’ preferences, record user-specific information on what pages users access or visit, ensure that visitors are not repeatedly sent the same banner ads, customise website content based on visitors’ browser type or other information that the visitor sends.

Cookies may also be used by third-party services.

Users may, at any time, prevent the setting of cookies, by the website, by using a corresponding setting of your internet browser and may thus permanently deny the setting of cookies. Furthermore, already set cookies may be deleted at any time via an Internet browser or other software programs. This is possible in all popular Internet browsers. However, if users deactivate the setting of cookies in your Internet browser, not all functions of our Website may be entirely usable.


From time to time, the Website may engage in re-marketing efforts with third-party companies, such as Google, Facebook, Twitter or Instagram, in order to market the website. These companies use cookies to serve ads based on someone’s past visits to the Website.
Your rights

You may opt-out of future email communications by following the unsubscribe links in our emails.

You may also notify us at if you wish to:

– Be removed from our mailing list;
– Confirm the personal information we have about you;
– Amend or update your personal information; and/or
– Request that we erase or forget your personal data.

Please note that we may need to retain certain information for record keeping purposes or to complete transactions, or when required by law.

Accuracy of website information

The website content is for information purposes only. The owner of this website makes no representations as to the accuracy or completeness of any information on this site or found by following any link on this site. The owner will not be liable for any errors or omissions in this information nor for the availability of this information. The owner will not be liable for any losses, injuries, or damages from the display or use of this information. We are not responsible for the republishing of the content found on this website on other websites or media without our permission.


Our website does not knowingly collect any personally identification information from children under the age of 18. If a parent or guardian believes that the website does have information for children under the age of 18, please email

Links to other websites

Our website may contain links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy policies. When you leave our website, we recommend that you read the privacy policy of any website you visit.

Status of this policy

This Privacy Policy is effective immediately and will remain in effect until further notice.

We reserve the right to update or change our Privacy Policy at any time and you should check this Privacy Policy periodically. It is recommended that you re-read this Privacy Policy from time to time to make sure you are happy with the various policies.